What we check

Pressure tactics

Some pages are built to make you buy now, before you compare. The goal is urgency, not information.

What they look like

What to do

Slow down. A real deal will almost always still be there after five minutes of comparing. Reload the page: if the timer starts over, it was never real.

What BuyWise looks at

Timers, scarcity claims, live viewer counts and limited-time claims on the page. Inflated "was" prices are checked separately, as fake discounts.