What we check

Fake discounts

A crossed-out "was" price, a "list" or "typical" price, a "90% off" badge: they all make the current price look like a deal. When the reference price is far above what the item really sells for, the discount is invented.

Why it works

The first number you see sets your expectations. A $199 "typical price" makes $19.99 feel like a steal, even if $19.99 is what those earbuds always cost. It also discourages you from comparing.

Common signs

• Huge discounts, like 70 to 90% off, on everyday items.
• A "was" price you can't find anywhere else.
• Sales that never end, or that restart when you reload the page.
• Savings badges on generic, unbranded products.

What to do

Ignore the discount and judge the price on its own. Compare the item, or its equivalent, at another store.

What BuyWise does

We set the seller's price claims aside, judge the price without them, then check separately whether the claimed reference price is realistic. A fake discount is a red flag; a real one isn't.